Black Friday Predictably Irrational: The Hidden Forces That Shape Our Decisions Discount Review Shop
Available at Amazon
Black Friday "Predictably Irrational: The Hidden Forces That Shape Our Decisions" Discount Review Shop
"Predictably Irrational: The Hidden Forces That Shape Our Decisions" Overview
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Available at AmazonBlack Friday "Predictably Irrational: The Hidden Forces That Shape Our Decisions" Discount Review Shop
Black Friday "Predictably Irrational: The Hidden Forces That Shape Our Decisions" Related Products
- The Upside of Irrationality: The Unexpected Benefits of Defying Logic
- Nudge: Improving Decisions About Health, Wealth, and Happiness
- The Paradox of Choice: Why More Is Less
- How We Decide
- Sway: The Irresistible Pull of Irrational Behavior
Related : Discount Craft Books Cheap Technical Books Family Book Store
No comments:
Post a Comment